It’s hard to overstate the importance of marketing for South Dakota.
At the confluence of the Midwest and West, and divided by the Missouri River, the state has relied on tourism since the early part of the 20th century, when another ambitious ruler, Peter Norbeek, relentlessly encouraged the development of Granite monument In the Black Hills can attract visitors to the area.
Mrs. Naoum has shown a similar passion for making the country a destination, and it is not forgotten to mix tourism with politics by ensuring this. Fireworks can be displayed On Mount Rushmore to lure Mr. Trump there last year. South Dakota likewise excels at pheasant hunting, walleye fishing, and even more blatant tourist stops, such as Wall Drug and Mitchell Corn Palace.
“We don’t have a lot of industries in South Dakota, and we don’t have a lot of natural resources pumped out of the land or excavated, so when you have a state that relies primarily on farming and ranching, you need these outsiders – said Ted Hsted, who owns His family, Wall Drog, whose Western collection of shops and restaurants is a major tourist attraction.
It was this need that placed Mrs. Naoum in binding on the transgender law.
She initially said she would support the bill. But it reversed course after facing a backlash from the influential South Dakota business community, which was concerned that the National Collegiate Athletics Association would withdraw the profit basketball tournaments from the state.
Noem was pressured about changing her mind by Tucker Carlson in a rare interview with Fox News, and the flutter sparked suspicion among social conservatives.
“She says everything she thinks she needs to say,” said Tavi Howard, the state lawmaker who pressured Ms. Noem to reveal details of the state money she was using for security on her frequent trips. “This was all to keep the donors happy.”
The House of Representatives overridden Ms. Noem’s partial veto on the trans bill, but the state Senate refused to take any action, resulting in the legislation being revoked.