NBNC, after launching last year as a black news channel, is setting an advertising deal with CBS Media Ventures – Deadline


BNC, Which It was launched in 2020 Like Black News Channel, Make a deal with CBS Media Ventures To enhance its advertising reach and resources.

CBS Media Ventures is a division of ViacomCBS previously known as CBS Television Distribution. It produces or distributes the first running chain such as Judge Judy And the Phil, Handles national swap ad sales for Debmar-Mercury and Fox bundled shows and operates the Dabl multicast network.

BNC is available as a linear channel in more than 50 million US homes as well as broadcasting over more than 180 million connected devices. Its CEO is the former CEO of Comcast, NBCUniversal, and Turner Prensel hair. The company considers itselfThe nation’s first and only 24/7 news network dedicated to covering issues, challenges, and successes affecting black and brown communities.

The deal with ViacomCBS will strengthen the emerging network’s capabilities in direct and national response Ad sales. It increases the sales footprint of BNC, which already has sales offices in New York City, Chicago and Los Angeles.

“We are delighted to partner with CBS Media Ventures and expand our sales team by reaching their relationships and their depth throughout the advertising community,” Hare said in a press release. “ Most importantly, their team aligns with our values, they understand why we exist and want to help advance our vision. Connecting with a demographic group that has more than $ 1.3 trillion in annual spending provides significant opportunities, and we look forward to working with CMV to build value for brands that want to engage with BNC. “

Steve Lucachio, president of CBS Media Ventures, indicated that BNC will be able to capitalize on the efforts on behalf of programming while attracting African American consumers. Plus first launched production / distribution titles like Judge Judy And the Hot seat, The company sells third-party addresses such as The Wendy Williams ShowAnd the Family disputeAnd the Divorce court In addition to the upcoming Nick Cannon talk show.

“We look forward to connecting BNC with our advertising partners as a network that delivers informative, educational, entertainment and inspiring programming, and most importantly, it always remains true and authentic to the Black experience in America,” he said.

On March 1, BNC presented the first edition of its revamped programming lineup, with a morning show hosting it Sharon Reed and Mike Hill. New shows in the works over the coming weeks will feature prominent personalities such as Charles Blue, Mark Lamont Hill and Judith Toldi, among others.

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