The company has also sold a slew of projects to broadcasters in recent months and is retooling a range of international formats that it hopes to further boost its business.
CEO David George tells the deadline which of these have high hopes and how the business will change, forcing him to adapt his unrecorded strategy.
George believes the British form is long-lived Come have dinner with me It is the ideal fodder in the post-pandemic phase, as talks are underway to bring back a modified version of I’m a celebrity … Get me out of here.
Come to have dinner with me (Less), Which has broadcast over 1000 episodes in the UK on Channel 4, it follows a group of amateur chefs who host a three-course dinner party. The show was previously renewed in the US for TLC and Lifetime. George said it was a priority for the product.
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“We all feel collectively at ITV that if this show were to undergo a facelift and rethink, now would be the best time because the only thing people want to do is [now] Is going to have dinner with someone, ”he said.
He added that he looked forward to “putting coordination upside down” and reimagining it given how local and timely it is. He has already thought of some ideas.
“You can have dinner parties where people watch and it becomes a scene of mysterious science, and you are watching Netflix in the background while you are eating, so Netflix, if you want to buy that, please feel free to contact me,” he said. “There are a lot of different ways to smear a cat, and you can go to huge dinner parties and celebrities who travel the world. Maybe this is the way you go because people want to travel or you can actually go to Lo-fi, and make it another event, rather than just an eating experience. the food “.
The other format he’s hot on is I’m a celebrity, Which was reproduced by ABC in 2003 and NBC in 2009. In the UK, ITV has moved the show from Australia to Gwrych Castle in Wales as a result of the pandemic and George and his team are in talks to see if a similar setting could work in the US
Elsewhere, it’s eyeing international coordinates like a cabin-based dating format let Love Rule, Created before Older brother And the sound Creator John De Mol, curating the Israeli wedding surprise Marry me now And family entertainment form Pile them up, Partnered with Japan’s Nippon TV.
These come against the backdrop of a wild format culinary sale Mice in the kitchen R.TBS.
The company is also ramping up its domestic development in the United States and George revealed that it had just sold off a major culinary survival competition. It’s also an outdoor monument I would have done anything for love (but I wouldn’t), He coordinated a relationship with Meatloaf based on his famous rock success. This show was developed by Nobody’s Hero, the production company created by Christopher Potts and Jonty Nash – two of the creators behind Netflix. nailed it!, Who struck an all-out deal with ITV America last year.
George said the couple have come up with the “craziest” and “wildest” ideas and believe the unwritten works will see more of these partnerships in the future with another big deal coming on the right track. “ Building infrastructure is an enormous nightmare, and it is a lot easier for innovators to stay creative if they only focus on ideas and not run the business directly, and frankly, the market cannot sustain the number of production companies that have held out for so long because those linear clocks won’t Be present, “he said.
The former MTV exec director thinks it’s a great time to be an entertainment producer as all of the broadcast networks are looking for new ideas and broadcasters are making great strides in unwritten mode.
He said that Queer Eye The producer has sold five or six series to Netflix in the past six months, including a crime documentary mini-series, a cooking contest, and a major game show. The challenge now, George said, is figuring out which business model works best for each offering.
“We had a show in the UK that Netflix wanted to commission, and ultimately due to some creative restrictions that were surrounding it, we made a decision that we didn’t want that to happen in the UK, that we wanted to bring it to the US and put it on, and in the end, it ended up selling it. To Broadcasting Corporation. ”On the contrary, we actually got a show on a radio show, it was actually a No One Champion project, and the terms were so bad, we turned it over and sold it to Netflix. It is the story of the two models. “
For the next twelve months, George believes that “weird” and “weird” dating formats and game shows will be the daily order as people look to forget about the pandemic. But he’s also worried that there could be a drop in viewing once people are able to leave their homes – Views echoed recently by adult swimming chief Michael Ouweleen.
“I’m worried because people won’t be in front of their TVs anymore, you know, like the last thing you want to do is sit in front of the TV for a long time after you’ve been in front of it for a year, but at the same time, it’s a great time because all those are broadcasting.” They need new offerings that are loud, bold and broad, and you’ll see a boom in the big format era. “
ABC letters Stalking It looks good for renewal and the third season of ITV America is the third season of Love island, Which is currently in pre-production. The American version of British Dating is heading to Hawaii for the third time after being in Las Vegas last year due to the pandemic. “Season 1 was a learning curve for us and CBS in terms of how you actually did it, and Season 2 was a lesson in creative production but … in a weird way, you know, the pandemic has really helped Love Island,” he said.
The company will continue to conduct post-production in Los Angeles, giving it more flexibility to quickly change the show’s course. The content will also be shown on Paramount + for the first time, which George believes will aid the format. “It’s a little hybrid model this year,” he said. “it’s a [glimpse] For what the future of this franchise could be, such as if it could live in both places, it becomes even more valuable to CBS Viacom, so you know we’re really optimistic. “