6:01 p.m. PT – Kanye’s influence was fully in effect on Gap’s website… Lots of people were clamoring for the jacket, and the web page crashed.
Sources close to the situation say to TMZ… There were over 50,000 users on the site within the first 30 minutes of launch, confusing the website.
We’re told that a lot of people have tried, and failed, to add the jacket to their carts…with many users receiving error messages.
Our sources say that Gap didn’t anticipate the site’s influx of traffic… and helped Yeezy bring in the most traffic in the site’s history.
The immediate interest is quite astonishing, given that the release was not preceded by any official announcements… The jacket was published online at the same time that QR codes were introduced in large cities such as Chicago and Los Angeles.
first subtraction Kanye West And Gap poses to the public a jacket – a jacket you can’t really put together…but it will still cost you a few Benjamins, plus taxes.
The YEEZY Gap Round Sweater has officially arrived… The editorial for clothing from Ye Fashion, the popular American retailer, is now available for pre-order. Her debut comes on a notable date…Mr. West’s 44th birthday.
As for its structure, it is very simple. Like we said…it’s a coat-puff with some heft, made from recycled nylon…and as you’ve noticed, it screams bright blue. It’s unclear if it will come in any other colors, or if it will.
People point out the other features… You can’t press or hold the damn thing, like at all. So, this thing is clearly just for fashion, and it’s clearly a Gap transformation. Oh, and it retails for $200.
No matter what *you think* YEEZY/Gap equipment will cost when They announced for the first time This partnership… Here’s an early indication of what might happen, so you’d better start saving if you’re anticipating traditional gap rates. YEEZY Come in with a premium for the money, folks.
BTW, Yi himself has been rocking this pup lately… He was spotted wearing the puffy jacket earlier this week, no doubt teasing his upcoming launch. So we have to ask… Are you coppin’???
Originally Posted – 6:53AM PT