With more of us wanting to take a step back from our busy lives, the music industry was inspired by the relaxing sounds of the Autosensory Meridian Response (ASMR).
Gibi, who has over three million subscribers on her ASMR YouTube channel, was called by Billie Eilish to make a voluptuous cover for her album.
Singers like Zara Larsson also use it as a way to relax after a big show.
ASMR has found a home on BBC Radio 1, where students across the UK are recording and converting ordinary sounds in their bedrooms, kitchens and living rooms into persuasive sound.
Video produced by Lydia Harrison, Emily Wollastincroft