TSR Exclusive: Barry Hankerson, the man who brought us talent including his late niece Aaliyah, is reviving his old Blackground Records brand that was rebranded to Blackground Records 2.0.
Multiple Atlanta streets were closed Saturday as the first lady of Blackground Records 2.0, Autumn Marini, filmed her first video before the label’s launch.
Barry spoke exclusively to The Shade Room to talk about his brand revival—which gave us Timbaland’s “Shock Value II” in 2009 before a more than 10-year hiatus—and bragged about his new artist, which he says no artist can compare to.
Barry tells us that he moved Blackground to Atlanta, where he was meeting many talented artists who couldn’t find a way to get their music out. This inspired him to bring Blackground back as Blackground Records 2.0 and do what they do, which he says has pushed young artists.
“It’s a good time to promote young talent,” Barry said.
It has been particularly taken by Autumn Marini, who says it has the full package and cannot be compared to other artists, past or present as it is on its own path.
“She’s beautiful, she writes her own songs,” Barry boasted. “I couldn’t resist working with her. I couldn’t resist working for her”
He continued, “She’s totally her own artist. She’s very original.”
Barry added that Marini’s latest fall project will be “The Explosive Album.” “It’s incredible work,” he said.
Black Ground Records is responsible for finding some of our other favorites including Tank and Gogo, as well as Lonnie Braxton’s “Libra” album, which included her lead single, “Please.”
Are you here to revive Blackground Records 2.0? Let’s know!
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